DEUTSCH LA: Duncan Houldsworth EVP, Executive Director of Data Strategy
Duncan’s marketing career has focused on transforming marketing science, consumer insights, technology, and media research into strategy, tactics, and tangible return on investment. His current role is leading Deutsch LA's data strategy and analytics team, working across all clients on the agency's roster, including Sprint, VW, and Taco Bell. In this interview, Duncan predicts that the mobile tipping point, in terms of data and measurement tools, is near, but that shouldn’t stop marketers from investing now if they just do the basics well.
“We are in the middle of a tipping point for mobile measurement and analytics,” says Duncan. “We’ve come a very long way in a short amount of time and they are going to go even further.”
In this interview, Duncan sheds some light on how the tipping point of mobile analytics will be impacting media investment in the very near future, and also describes the basics that every marketer can leverage now to gain a healthy ROI on their mobile investments.