I am a Creative Digital Strategist.
My passion is bringing together creatives, techies and biz dev folks to collaborate, envision the future and build innovative products and campaigns.
My expertise includes providing:
- Business Development strategies that generate new digital revenues.
- Digital Engagement Expertise in the areas of digital audience development, corporate sponsorships, digital content creation, and mobile marketing.
- Management of branded content partnerships for digital activations and provide robust liaison with the brand and their agencies for precise messaging, key deliverables and performance goals.
Solid experience generating and managing new revenue streams
Successfully building and operating new digital businesses
Strategic services I can provide:
- Develop product strategies for the client's specific digital business goals.
- Manage branded content partnerships for digital activations and provide robust liaison with the brand and their agencies for precise messaging, key deliverables and performance goals.
- Create a Digital Audience Development plan that utilizes content platforms and mobile apps to expand the client's customer base and increase digital revenues both locally and globally.
- Conceptualize & execute video content acquisition strategies for mobile, IPTV, and broadband.
- Strategize mobile app development and deployment.
- Train internal teams to oversee and drive digital & mobile initiatives.
- Generate robust & innovative business plans for digital & mobile that includes market research, ROI projections, go-to-market plans and sales forecasts.
- Introduce key business partners to accelerate the client's digital business development.
During my various executive assignments inside large companies, I was constantly looking for consulting support that provided strong digital instincts with an understanding of strategic planning built on previous experiences (and stress) of running a P&L.
The best consultants also brought the creative spark to launch a specific digital strategy and build momentum that could cross over from the early adopters into the mainstream.
These experiences are my inspiration to work with partners to build on cutting-edge ideas, executable strategies and a keen understanding of the digital space.
I look forward to a conversation to discuss how I can support your digital strategy.....
Creative Digital Strategies
Here are a few articles and whitepapers I have published
Click on title to view entire article...
"My Mobile Cheat Sheet for the Newfronts"--Mobilenomics Blog
As I prepped for all the shenanigans associated with the digital Newfronts this week in NYC, I started to go deep into last week’s Q1 reports from big players in the mobile space along with their clever maneuvering and positioning for the competitive landscape of what IAB is calling the “Biggest NewFronts Yet!” What started out as a simple cheat sheet to help me feel hip & current on all the mobile facts quickly evolved into a hefty PowerPoint that had my kids asking “Mom, why is Dad working and not taking us to the beach?”
Inspiration to be digitally savvy gave me the impetus to pull together a mobile industry update with a few relevant articles, updated mobile video stats, deep dives in the landscape of mobile advertising, and various other random tidbits. I wanted to have plenty of data-rich ammo for those Newfront cocktail parties. I shared everything I found with my colleagues at VMA Media, and they suggested we pass them on to you.
Working for the very hip Virgin Records back in 1999, I saw first hand how the Napster phenomenon decimated the old school music label model. It made me a keen observer of how digital disruption evolves as broadband access gets better. Disruption for radio and print followed music. And now television is headed for a big reset. 2010 was the first year of declining US cable subscribers.As pundits debate the SNL Kagen report that estimated over 300,000 people canceled their cable subscription in 2010, the bigger concern is the Credit Suisse survey that estimated that 30% of Netflix subscribers aged 18-24 are using Netflix in lieu of cable. Think about the ramifications. We saw a similar trend in the music biz when college students were the primary audience for Napster. Like a generation of people who abandoned $16 CDs, these young Netflix subscribers might never use cable. For the cable industry, they are the new lost generation.....(more)
For the last two years, the television business has seen a decline in cable subscriptions due to cord cutting. But perhaps even scarier to TV executives is the increasing disruption that companies like Google and YouTube are causing as they jump even deeper into the TV game. YouTube’s $100 million original content initiative, Google's interest in becoming a cable company, and a few gloomy Q3 updates from moguls at TV Networks and cable, have driven new speculation on the future of television. Depending on who you talk to, you’ll hear either pessimism about the current models or about a light at the end of the tunnel that new digital streaming revenues promise. Here are a few thoughts on where the digital disruptions and the TV biz might be headed…(more)
Our world is quickly becoming a global mobile planet. It’s a world of 5 billion mobile phones that overshadows the 2 billion global internet users. .The tipping point has arrived for brands to develop their mobile marketing strategy. Engaging consumers on their mobile devices is essential to a real-time customer dialog in an on-demand world. The new digital audience has an insatiable appetite for immediate information and engaging social content that can be accessible wherever they are via their mobile device. They are moving from the desktop and migrating to their phones to harvest relevant information around them throughout their day and create new opportunities for meaningful interactions with friends. Brands that bridge digital and physical spaces through mobile devices will be viewed as the trusted enabler of relevant experiences and transactions that make people’s lives easier and better. This is the brave new world of marketing alchemy....(more)
The digital business of the sports industry is built on the avid fan's insatiable appetite for an endless stream of data about their team, their favorite player and the league. To satisfy this thirst, fans are looking beyond their TV's to hunt online and via apps on their smartphones. We live in the Culture of Now and sports fans want as much information as possible about our sports stars. The next generation of sports statistics will utilize the growing industry of biometric monitors that communicate wirelessly to smartphones. Monitoring an athlete’s biology and turning the data into useable information takes a unique skillset: BioSportStats opens the data game to a new treasure trove of statistics...(more)